D.R.E Illustration
I think t-shirts are great promotional materials especially this one which is very simple with just the creator's logo. It ties in well with the other work and reflects a lifestyle of the characters in the postcards as though you can be like the characters whilst wearing this tshirt. I also like that the contact information is on the t-shirts label, this makes the t-shirt look professionally made as well as easily providing additional information. I would feel like a part of the artists work and directly involved in their style if I had this t-shirt. The item looks very high quality, I think the choice of the long sleeve baseball shirt was a good choice and the only bit needed to be added is the logo by screen printing, so there would be a low chance of the design going wrong.
As the logo is very sharp it will be very noticeable if the red bleeds into the white during washing this could mean the t-shirts quality might be short.
My favourite thing about the D.R.E Illustration is still the logo as I think it is so effective and would be very easily recognised I had a quick experiment at some logos using just geometric shapes and think I will try to create a similar one to apply to my designs. There are infinite possibilities using circles, squares and triangles so I will explore further.
Kane Valentine
I think the wax seal is a really original way of promotion and brand identity it also provides for a very attractive promotional package to sell or to send to potential clients. It also shows they have gone that step further to have a seal made with their brand logo. It would be good for a creative CV too however I wonder if the seal would be too fragile in normal post so maybe you would have to hand deliver examples of your work. The whole promotional display is like a stationary set which is a very nice idea however I would see stationary as quite traditional and associate it with the written word not with a modern art form such as concept art. This may say something about the artwork combining traditional and modern themes but I think it could be confusing to the audience. The modern is also reflected in the QR code which is placed upon the letter/envelope design like a stamp, this is a good way of linking the real objects to the artists website but again seems slightly at odds to me.
From this piece of promotion I am interested to maybe present my creative CV similarly like an old letter but maybe use a sticker or facsimile of a wax seal as I think the real one might be too fragile.
Jak Draws
I liked this display as it shows where the illustration work is going and the career path that it is working towards. It clearly shows how his work would be presented at a convention or fair and I think it would work well to interest customers and fans. It is interesting to me as I want to create my own comic as well. There is a wide variety of different applications for the designs which would sell well and other artwork for people who are not yet interested in the comic and might just want to se ethe artist's style. It works well as a display and is interesting it also looks very professional and that it could be used to help get tables at stalls as it will show the organiser what is planned. I also like the large screen behind the table which helps explain each type of his artwork and has links so that people can find out more information.
This work reminds me that I need to fully consider all the promotional material and other products that go along with the main comic book.
Anna Coffrey
I think these are really appealing business cards. Although it is a very simple product the different biscuit designs make them special and mean they will appeal to different people, they are very friendly business cards which i think would encourage people to look at her work or contact her as it gives a good impression. The rounded corners of the cards make the designs work. They show her style as well as being recognisable which should give people enough of an impression. However doing different varieties of cards must make the cost more expensive so will have to be worth it.
I like that the cards have a strong theme that ties them together and has the element of 'collecting the different varieties' I will try to have a collective theme for my cards when I get some too.
Papio Press
For papio press badges work well to show the wide variety of designs they have produced. Each one is like a small preview of a bigger piece and in this way is effective. It allows people to buy a larger range of their work more cheaply than buying separate prints or more expensive products. I think badges are popular too and when people wear them they are advertising your work for you and can tell people where they got it from. Having the design on the packaging too shows that all the elements of the promotion have been planned for and shows the versatility of the patterns.
I would like to create badges once I have a substantial body of work to base them off and think they would be good to show characters faces and then customers could pick their favourite.
From the promotional materials I would like to:
- Create a simple logo for my personal illustration
- Focus more on my main product; a comic
- Have promotional material that runs alongside this, badges, small prints
- Create nice packaging for my creative CV so clients will want to open it.
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